Rockstar released the first trailer for Grand Theft Auto VIin December 2023. It was a YouTube exclusive and immediately became one of the biggest video launches in the platform’s history.
Official Trailer 1 — Rockstar Games.
Why it mattered
Beyond the record-breaking view counts, Trailer 1 set the tone for GTA VI: a neon, sun-soaked return to Vice City, told through the eyes of two partners on the wrong side of the law.
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